We help health & wellness DTC brands (doing £30K–£300K/month) identify hidden revenue leaks and implement systems across retention, CRO, and remarketing to scale profitably.
Recover lost revenue and increase LTV — without increasing ad spend.
🎯WHO THIS IS FOR
Built for brands ready to scale profitably — not just spend more.
This is for you if:
•You’re doing £30K–£300K/month on Shopify.
•You’re spending on ads but retention isn’t dialled in.
•You have traffic, but conversion rates feel “off”.
•You’re unsure where revenue is leaking in your funnel.
•You want to increase LTV, not just chase new customers.
This is NOT for you if:
•You’re under £20K/month.
•You don’t have product-market fit yet.
•You’re looking for “just ads” or quick wins.
•You’re not ready to invest in systems.
OUR CMO GROWTH SYSTEMS(7 SERVICES)
CMO Growth Systems
Built to drive traffic, conversions, retention & brand authority.
1. Creative Strategy & Content Engine™
We align your messaging, offers, and creative so your brand speaks directly to buyer intent and converts attention into action.
2. Omnichannel Acquisition System™
Strategic paid media across Meta, Google, Tiktok & YouTube designed to scale profitable customer acquisition.
3. Conversion & Checkout Optimization™
We turn more visitors into buyers by removing friction, improving product pages and optimising checkout flows.
4. Retention Engine (Email + SMS)™
Automated flows and campaigns that turn one-time buyers into repeat customers and increase lifetime value.
5. Subscription Growth Accelerator™
We help brands build, optimise and scale recurring revenue models for predictable monthly cash flow.
6. Authority Engine for Founders™
We position founders as category leaders through strategic content, increasing trust, brand equity and organic demand.
**7. Authority Alliance™
We connect brands with aligned health creators to build trust-driven partnerships and performance-based collaborations.
💰 OUR CFO REVENUE SYSTEMS(3 SERVICES)
CFO Revenue Systems:
Built to stop revenue leaks, protect margins and increase profit.
🔎 Revenue Leak Audit:
A deep forensic analysis of where your brand is losing money across funnel, retention, subscriptions, and operations.
Answers the question:
“Where is our money actually going?”
🛡️Revenue Recovery & Protection Retainer:
We implement ongoing systems that recover lost revenue and protect margins across checkout, churn, upsells, and lifecycle.
Outcome:
Higher profit without needing more ad spend.
📈 Performance-Based Revenue Recovery:
We recover lost revenue and take a percentage of what we bring back. Ideal for larger brands with clear leakage.
Low risk. High alignment.
How it works?
From Growth Chaos to Revenue Control.
Step 1- Diagnose:
We audit marketing performance AND revenue leakage.
Step 2 - Build the Revenue System:
CMO systems grow top-line. CFO systems protect bottom-line.
Step 3- Optimise for scale:
Continuous testing, optimisation and financial alignment.
🧬WHY LUMINA VITALITY
We operate at the intersection of Marketing & Finance.
Points:
☑Most agencies focus only on traffic.
☑Most consultants focus only on number.
☑We combine both - so growth actually turns into profit.
Closing line:
We don’t just help brands grow. We help them keep what they earn.